5 Blog Strategies Every Business Should Use
Why Blog? Businesses should be engaging in blogging. According to Hubspot, businesses that blog get 55% more visitors to their website than those that do not. Some of the benefits of blogging include: More website visitors mean more opportunities for lead generation. More leads mean more opportunities to convert those leads into customers. More customers mean more […]
12 Commandments of Good Landing Page Design
Did you know that only 52% of companies and agencies that use landing pages also test them to determine ways to improve upon conversion rates? Testing is just one of twelve commandments of good landing page design. Does your website’s landing page design turn visitors into clients? With this guide to the basics of good landing page design, […]
10 Ways Using Hubspot Benefits Your Marketing Plan
What’s all the hubbub about Hubspot? With over 60,000 users in 100 countries, Hubspot benefits companies of all sizes and industries. Hubspot is a marketing automation online platform and software that helps businesses with inbound marketing and sales. It boasts tools and features for social media marketing, content management, web analytics, and search engine optimization. Hubspot […]
7 Ways to Start Driving Traffic to Your Business Website
There’s a good chance you’ve spent quite a bit of time, energy and money creating your business website. You’ve crafted the content, selected the right images and designed the site to be responsive on any platform from desktop to tablet to mobile phone. All your efforts will be in vain if no one is visiting your […]
6 Common Misconceptions About Website Design
When it comes to a quality website design, there are many effective schools of thinking. However, quite often we end up ineffective websites. If you are interested in getting the most out of your website design and avoiding some typical pitfalls, you should read about some of the common misconceptions of web design. 1. A […]
What You Need to Know About Google’s Mobile Friendly Algorithm
On April 21, 2015, Google released an algorithm that many in the marketing profession are calling Mobilegeddon. Naturally, there has been a lot of talk surrounding the update and for good reason. Is the update really that bad? What can businesses do if they don’t have a mobile friendly website? These are all questions that […]
The Importance of Local Directories for Marketing Results
Do you remember the Yellow Pages? The guys in the van or pick-up truck would slowly drive through your neighborhood and leave that hefty yellow-paged book on your front stoop. Having one of these books was an essential tool for life, not too long ago. But we have now entered the age of smartphones and […]