5 Reasons Businesses Should Be Blogging
Social media is where people get most of their information about what’s going on in the world. Just think about the different events in the last few months–the Super Bowl, the Oscars, the crisis in Ukraine–that people watched unfold (some in real time) and experienced through social media, including blogs, Facebook, Twitter, Instagram, YouTube, Google+, […]
Use Long-Tail Keywords to Boost Your Website’s SEO
Keywords have long been an important element of SEO strategy and a way to drive traffic to your website. But as search engines – and consumers – have become more sophisticated, marketers have had to fine tune their keyword strategies. An important element of this is the long-tail keyword. These are longer keyword phrases, so they tend […]
10 Questions to Ask an Inbound Marketing Agency
According to Facebook, people only spend an average of 1.7 seconds with a piece of content. With our fast-paced society, companies need to make sure their inbound marketing strategies keep up. When hiring an agency to help, it’s important to ask the right questions. That way, you can ensure they’re the right fit for your […]
How to Create Business Growth with Inbound Marketing
It’s no secret the marketing industry has changed considerably over the last several years with the addition of digital strategies, social media, and mobile technologies. Gone are the days that businesses blanket the world with their one-side ad messages. Today, it’s all about attracting customers who have a truly vested interest in what you have […]
Inbound vs Outbound Marketing: Which One Your Business Needs Most
In the world of marketing today, many marketers view inbound marketing as the good guy while outbound marketing is the bad guy. Instead of seeing them as opposing forces, you can use them together to generate leads for your business. Do you know the difference between inbound vs outbound marketing? Read more to find out […]
7 On Page SEO Tips for Your Business Blog
The importance of having a business blog is undeniable now. It is an important tool for engaging your customers and positioning your company as an expert in your industry. A business blog is the most effective and efficient way to drive quality traffic to your website and rank well with search engines. While creating blog articles and […]
Understanding Inbound Marketing: What Is It and Why Should Your Business Use It?
You may think there’s a one size fits all formula to marketing. But, when you create the best marketing plan, you combine different strategies and types of marketing to grow your brand or business. You created your business to meet certain market needs. Your marketing strategies must fit your targeted customer and market. You might ask yourself […]
8 Localized Marketing Strategies Your Business Needs in 2019
We spend a small fortune on marketing. In 2017, ad expenditure in the US was estimated to come to more than $200 billion. Businesses wouldn’t spend such huge sums year after year if the results didn’t prove it be effective. But not every business can afford to spend millions of dollars on advertising. That’s why it […]
8 Reasons Why Healthcare Facilities Should be Using Inbound Marketing
The United State’s healthcare industry is a big, crowded sector that’s set to be worth a staggering 8.7 trillion dollars per year by 2020. As consumers spend more on healthcare, more facilities targeting people’s various healthcare needs are starting to pop up nationwide. That growing healthcare presence means more competition and less profit per healthcare […]
How Does Your Brand’s Visual Identity Impact Sale Consistency?
The average person gets distracted every 8 seconds. This is why it can be increasingly difficult for a brand to send the right message in such a short period of time. But brands with a strong visual identity can convey the right message with ease. The first step in this brand superpower is carving out […]