10 Ways Using Hubspot Benefits Your Marketing Plan

What’s all the hubbub about Hubspot? With over 60,000 users in 100 countries, Hubspot benefits companies of all sizes and industries.

Hubspot is a marketing automation online platform and software that helps businesses with inbound marketing and sales. It boasts tools and features for social media marketing, content management, web analytics, and search engine optimization.

Hubspot benefits your marketing plan in many ways. It is a powerful tool to coordinate and streamline your marketing. Here are just a few benefits.

1. Inbound Marketing Tool

Hubspot is an inbound marketing tool that helps generate qualified leads and lead you in nurturing them until they are sales-ready. What is inbound marketing? Inbound marketing is the process of attracting, converting, and nurturing customers through online communications channels.

The Hubspot platform helps you get noticed online with tools including:

  • Blog
  • Content Strategy
  • SEO
  • Landing Pages
  • Social Media
  • Ads

Hubspot helps you take people from strangers to prospects with tools like email marketing, conversational bots, and marketing automation. Attracting customers through marketing is essential in the sales funnel. Hubspot will help you capture them.

2. All-In-One Sales Tool

Have you heard the phrase time is money? The sales hub provides time-saving tools to streamline your sales approach in order to save you time and earn more money.

You can use Hubspot for email tracking and notifications, Gmail and Outlook integration, and task automation. If you use all of these tools in tandem you will help build your companies sales pipeline and reach success.

3. Great Service

Excellent customer service will help your company go a long way. Hubspot offers service tools to ensure you connect with your customers, delight and keep them happy, and turn them into promoters of your business with good reviews.

The service hub makes it easy to organize and track customer communications, help and delight customers at scale, and measure and improve customer experience.

4. Free Customer Relationship Management (CRM)

The Hubspot Customer Relationship Management platform is 100% free. Your team can use it to manage and track leads all while making their jobs easier. Visual user-friendly dashboards make Hubspot easy to learn and use.

With their CRM you’ll be able to view everything about a customer in one profile, making it easy to easily track their progress in the funnel. You can even use the Hubspot CRM to chat with prospects in the platform that their lead came from. Start by using the free CRM and then upgrade to the Marketing Hub, Sales Hub, and Service Hub as your needs and wants to expand.

5. Efficiently Manage Your Leads

Hubspot has helpful tools to manage your new leads. You can connect with a prospect on their own terms by using Hubspot for meeting scheduling, track tasks and activities, 1:1 video, and live chat.

Save time by using the platform for your sales pipeline management, productivity performance, and even deal forecasting. If you’re interested in growing your business, Hubspot sales hub is an essential component.

6. No Coding Necessary

Coding does not have to be in your skillset to take advantage of the great features offered by Hubspot. If you or a team member has basic marketing knowledge, Hubspot will be easy to learn.

Hubspot also has customer service ready to support any of your account needs.

7. Built-in Content Management System (CMS)

A content management system of CMS is a system that manages the creation and modification of your online content.

Do your current content management systems give you a headache? Hubspot makes it easy with its marketing integrations. Hubspot integrates with the most popular CMS systems such as WordPress, Joomla, and Drupal.

8. Smart Automated Direct Email

Spam email never feels authentic. With Hubspot, you can avoid spammy email with correspondence sent at the right time for your customer. Though the extensive email automation, Hubspot will ensure communications are sent at the right time for touchpoints.

Hubspot’s email tools also include templates and tracking. Use a foolproof email template to perfect your online customer outreach and communications. Once that email is sent out you’ll be able to use the platform to track open rates, link clicks, and more.

9. Complete Marketing Automation Integration

It’s difficult to use multiple marketing and sales tools at once to their full ability. Hubspot allows you to focus on one platform that automates all marketing essentials in one place.

Hubspot will help your company grow online traffic and convert more visitors. It uses tools like forms and smart content to constantly improve and grow customer experience.

Email workflows are an essential Hubspot feature. This triggers specific email responses based on a user’s online behavior. This makes correspondence with your company timely and convenient.

10. Make Real Connections

Marketing and sales connections can feel fake. Using Hubspot you can ensure your connections and leads feel seen and heard. With all of the information at hand, you are able to give customers a real human experience.

In this day and age, it can be difficult to make the sales experience feel personal, but Hubspot tries to make it as easy as possible for real connections to be made and then converted into sales.

Are Hubspot Benefits Right For Your Company?

Hubspot benefits can be right for companies of all sizes and industries. It is a tool that can be used from small businesses to corporations and everything in between. Hubspot is a tool that is helpful at every stage of a company’s growth.

If these 10 benefits sound like a good fit for you contact us at Sweetgrass Marketing today. At Sweetgrass Marketing we design websites that help your business grow.