We enjoy introducing the inbound marketing methodology to businesses because there has never been a marketing strategy quite like inbound marketing. We are a major proponent of inbound marketing because it not only has worked for our clients, but it has also worked for us. It’s unique because the strategy was created from the natural evolution that consumers are now in control of the buyers’ process.
Every day companies attempt to bombard us with advertisements from TV ads, billboards, cold calling, and online ads that are always interrupting our daily lives. This practice has left the consumer skeptical and hesitant to engage with marketing and marketing professionals.
Instead of reaching out to consumers with annoying advertisements, inbound marketing gently draws people directly to you. By providing useful and informative content that your prospective customer wants and needs, you gain creditability and trust even before you can give them a sales pitch. If you provide great content, consumers will look at your business more favorably, which makes it more likely that they will contact you.
If you are like most business professionals unfamiliar with inbound marketing, the very concept may seem too good to be true. Although inbound marketing does generate great results, there is a lot of work involved in successfully planning and implementing an inbound marketing campaign. However, if the principles are followed correctly, I guarantee you will enjoy much success and experience the power of inbound marketing.
Consider these 14 statistics on inbound marketing:
Did you say Leads?
- Businesses that blog generate 126 percent more leads over those that do not. In other words, businesses should be blogging.
- Among B2B companies, those that blog generate 67 percent more leads than companies that don’t.
- According to HupSpot, content marketing generates 3 times as many leads as outbound marketing.
- Inbound leads cost 60% percent less than outbound leads.
- Landing pages play a huge part in generating leads. Businesses with 31-40 landing pages generate 7 times more leads than those with only 1-5 landing pages.
- Also, if your website has more than 40 landing pages, you will generate 12 times as many leads.
You know, you should really be blogging.
- The same concept for landing pages can be easily applied to blogging. When businesses increase blog frequency to 3-5 times per month, they nearly double their leads.
- Businesses that went from 11-20 total blog articles to 21-50 saw their traffic jump 45 percent.
- Leads are generated from an increase in blogging. Among businesses that blog even just once a month, 57 percent acquire a customer as a result.
- 82 percent of businesses that blog reported they gained a customer through their blog.
- Blogging will also increase your influence on the Internet and drive traffic. On average, websites with blogs will have 434 percent more indexed pagesand 97 percent more indexed links, which will result in receiving some “Google love.”
Don’t forget to be social.
- Everyone is social because it works: 93 percent of marketers are using social media for their businesses.
- Small businesses enjoy success through their social media with 78 percent of small businesses attracting new customers through their social media efforts.
- The lead-to-close rate for social media marketing is 100 percent higher than outbound marketing.