5 Blog Strategies Every Business Should Use

Why Blog?

Businesses should be engaging in blogging.

According to Hubspot, businesses that blog get 55% more visitors to their website than those that do not. Some of the benefits of blogging include:

  • More website visitors mean more opportunities for lead generation.
  • More leads mean more opportunities to convert those leads into customers.
  • More customers mean more business.

How can businesses get the most out of their blog?

Top Five Strategies for Effective Blogging

  1.    Content: Write to Educate and Engage
  • Educate by writing about your industry. Considering the needs of the visitor before your own will enable you to begin building a relationship of trust as a useful, reliable, and relevant resource to those seeking answers.
  • Engage with Three C’s: Aim for clear, concise, and consistent blogs. Clarity A clear focus will draw and maintain visitors’ attention. Concision  Less is always best, so leave your visitor wanting more. Consistency  Consistent offers of well-written material addressing visitors’ needs, concerns, and questions will begin to establish you as an industry leader.
  1.  Format:  Make your Post Skim-Friendly  

Help visitors locate the information they need quickly with the following tips.

  • A title under 60 characters will state your subject, address a need, or offer a solution.
  • Use subheadings, numbers, and bold font throughout to direct readers.
  • White space and images help draw the visitor’s attention to the content you want him them to read.
  1. Search Engines:  Enhance Your Ranking with Keywords                                                              

When writing useful content, consider readers first but getting noticed in a competitive global market means you must also write with search engines in mind.

  • Keywords are those words search engines use to filter through content directing the searcher to the most relevant results.
  • To select strong key words for your blog posts, first think about topics of importance to your business. Once you have chosen a topic, lengthen those key words into a phrase, or long tail keyword, that addresses questions people frequently ask about that subject. For example, those looking for running shoes are more likely to phrase their search as:  Most durable and affordable running shoes 
  • Once you choose a long tail keyword, place those words in your blog title, content, URL, and description.
  1.  Call-to-Action:  Include  Related Offers                                                                                    

Give visitors an opportunity to access additional information through a Call-to-Action at the end of your post.

  • A Call-to Action or CTA, is a button, an image, or line text on a web page that asks someone to take action.
  • Examples of CTA’s include: Order Now

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  1. Social Media:  Share Your Stuff                                                                                       

Promoting your blog through social media increases traffic to your website.

  • Those in networking communities will want to learn more about you.
  • These connections lead to customers down the line.

Social engines factor social sharing in your ranking.  

  • With every post, make it easy for your visitors to promote what you have given them.
  • Include icons to share or follow through Facebook, Linkedin, or Google accounts.

Implementing these five strategies will yield results. Every blog you post becomes a catalyst for business growth by attracting more visitors to your website, generating more leads, and converting more customers.