How to Make a Successful Website: Your Step-By-Step Guide

In a recent study, nearly 39% of online consumers claim that stop engaging with a website if it loads slowly. Being aware of what modern consumers are looking for in a website can help guide you during the construction of your own webpage.

The last thing you want is for people to get the wrong idea about your company due to a badly designed website. Learning how to make a successful website can be much easier with the assistance of professionals.

Working with a professional will allow you to devise a winning web design strategy with ease. These professionals will be able to take the needs of your company and use this information during the website build.

The following are some of the things you need to consider when trying to construct an appealing and functional business website.

How to Make a Successful Website 101: Mobile Responsiveness is a Must

The first thing to consider when trying to build a successful website is how to make it more responsive. Mobile users access websites all of the time, which is why you need to think about them during the design process.

Failing to make your website responsive can alienate a large part of your audience. If a mobile user has to resize every page or is unable to read the text on your website, they are less apt to stick around and see what your company is about.

With advancements in modern website building technology, making a website responsive is now easier than ever. Working with a web designer with previous experience in mobile website construction can make this process much easier.

Make Sure Your New Website is Easy to Find

Having an easy to remember domain name is also important. Ideally, you want to make it as easy as possible for consumers to find your site. Trying to make the domain name too long or hard to spell can lead to a number of problems.

If at all possible, you need to use your business name as the domain name of the website. If the domain name has already been taken, you may want to add your state initials at the end to alter it a bit.

Provide Contact Information Above the Fold

During the website design process, you will need to figure out where to put your contact information. The best place to put this information is at the top of the website.

If a visitor to the website has to hunt around for this information, they may get frustrated and leave. This means you will lose out on a potential sales lead.

When putting together your contact information, you need to make sure nothing is being left out. The last thing you want is to put in the wrong phone number or email address on your website. Going over this information a number of times will help you catch any mistakes that may exist.

Easy Navigation is Important

Some business owners make the mistake of constructing a website that is visually appealing, but very hard to navigate. If your web design confuses consumers, you will find it hard to get them interested in what your company is offering.

Clearly labeling tabs and making a seamless page-to-page flow is vital. Oftentimes it’s best to let professionals handle the design of your new website.

While there are a number of website building tools on the market, they are hard to use. Rather than making mistakes due to a lack of experience, you need to hire professionals to assist you.

Your Pages Should Be Clutter-Free

One of the worst mistakes you can make in relation to the content on your page is making it look cluttered. Putting content that is just one big block of text can be both confusing for consumers and outright unappealing.

This is why your content needs to feature things like short sentences and bullet points. With these features, the text will be much easier to read and comprehend.

Working with content marketers can help you figure out how to properly structure your content. They will also be able to write the content and optimize it with relevant keywords.

Your Website Needs to be Fast

Having a slow-loading website can lead to you being unable to keep visitors on your page. There are a number of different factors that can lead to a website loading slowly.

One of the first things you need to check when dealing with this issue is the size of your picture files. If the picture files on your pages are large and in high-definition, it will take a long time for them to load. The best way to fix this issue is by using one of the many free file compression programs on the market.

If your file sizes are not causing this issue, it may be a problem with outdated software. Not only can outdated software cause slow page load speeds, but it can also make your website less secure as well.

Call to Actions are Important

When crafting the content on your website, make sure they feature a call to action. These call to actions help consumers figure out what actions you want them to take.

Usually, the language in these calls to action will be more sales-y than the other parts of the page. Without adequate calls to action, it will be difficult to convert website visitors into actual customers.

Looking For Professional Help?

With the help of a web designer, you can learn how to make a successful website. Once your website is constructed, you will need to optimize it for search engine success.

Online marketing professionals can help in your pursuit of search engine dominance. Be sure to check out our blogs to find out more about how to market your business online.